Whatever business you are in, an Internet address or domain name is crucial to the future of your business. Imagine how often your company name, your address, your telephone number and your overall identity is used and referred to today and you will get some idea of the importance your domain name will have on the Internet.
Registering your domain is an important part of protecting your business. You may have spent a lot of time and money building your reputation, corporate identity and brands and if you fail to register appropriate domains you are open to abuse of this intellectual property.
Your domain name is linked to your web server's IP (Internet Protocol) address and identifies your web site's location on the Internet. It is the key that opens your door to a worldwide customer base.